Free SEO tools that actually work — right in your browser

58 practical tools for keyword research, meta tags, schema, technical SEO and local visibility. No sign-up, no uploads, no waiting: open a tool, get your result, get on with your day.

58 tools live now · More categories on the way: Calculators · Text & Writing · Developer · Image & Design · Converters & Utilities · Everyday & Lifestyle (coming soon)

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Keyword Research

Find, combine and organise the search terms your pages should target.

Keyword Density Checker

Check how often any word or phrase appears in your content.

Keyword Research

Keyword Combiner

Combine two keyword lists into every possible pairing.

Keyword Research

Keyword Wrapper

Wrap keywords in Google Ads match-type punctuation.

Keyword Research

Long-Tail Keyword Generator

Turn one seed keyword into dozens of long-tail ideas.

Keyword Research

Keyword Clustering Tool

Group related keywords into page-sized clusters.

Keyword Research

Keyword Intent Checker

Classify keywords as informational, commercial, transactional or navigational.

Keyword Research

Meta Tags & SERP

Write titles, descriptions and social tags that earn the click.

Meta Tag Generator

Generate clean title, description and robots meta tags.

Meta Tags & SERP

Meta Length Checker

Live character counts for titles and descriptions.

Meta Tags & SERP

Google SERP Preview

Preview how your page will look on Google, desktop and mobile.

Meta Tags & SERP

Open Graph Generator

Create Open Graph tags for tidy Facebook and LinkedIn shares.

Meta Tags & SERP

Twitter Card Generator

Generate Twitter (X) card tags for rich link previews.

Meta Tags & SERP

Canonical Tag Generator

Create the canonical link tag for any URL.

Meta Tags & SERP

Meta Robots Generator

Build meta robots and X-Robots-Tag directives without errors.

Meta Tags & SERP

Hreflang Tag Generator

Generate hreflang link tags for multi-language and regional sites.

Meta Tags & SERP

Slug Generator

Turn titles into clean, URL-friendly slugs.

Meta Tags & SERP

Schema & Structured Data

Generate valid JSON-LD that helps Google understand your pages.

Schema Markup Generator

Generate JSON-LD for articles, products, recipes, events and organisations.

Schema & Structured Data

FAQ Schema Generator

Turn Q&As into valid FAQPage JSON-LD in one click.

Schema & Structured Data

Local Business Schema Generator

Generate LocalBusiness JSON-LD with your exact NAP details.

Schema & Structured Data

JSON-LD Validator

Validate JSON-LD syntax and required basics instantly, offline.

Schema & Structured Data

Technical SEO

Core technical files and checks every healthy site needs.

Robots.txt Generator

Build a valid robots.txt with sitemap and block rules.

Technical SEO

XML Sitemap Generator

Generate a standards-compliant XML sitemap from your URL list.

Technical SEO

.htaccess Redirect Generator

Create 301 and 302 redirect rules for Apache servers.

Technical SEO

Heading Structure Checker

Audit H1–H6 structure from pasted page HTML.

Technical SEO

Image Alt Text Checker

Find missing, empty and over-long alt text in your HTML.

Technical SEO

SEO Audit Checklist

An interactive pre-publish SEO checklist that tracks your progress.

Technical SEO

Content & Writing

Measure and plan content that reads well and ranks.

Readability Checker

Flesch reading ease and grade level for any text.

Content & Writing

SEO Content Analyzer

Score a draft against the on-page basics that matter.

Content & Writing

Word Counter

Count words, characters, sentences and reading time as you type.

Content & Writing

Character Counter

Count characters with and without spaces, letters, numbers and bytes.

Content & Writing

Content Brief Generator

Turn a keyword into a structured, writer-ready content brief.

Content & Writing

Blog Outline Generator

Instant heading outlines for guides, listicles, comparisons and more.

Content & Writing

Blog Title Generator

Twelve proven title formulas applied to your topic.

Content & Writing

Anchor Text Generator

Build a natural, varied anchor text list for any target page.

Content & Writing

Local SEO

Tools built for Google Business Profile, reviews and local visibility.

Google Review Link Generator

Create your direct Google review link from a Place ID.

Local SEO

GBP Description Generator

Write a complete Google Business Profile description from your real details.

Local SEO

Review Response Generator

Professional replies to Google reviews, from 5 stars to 1 star.

Local SEO

Local Keyword Generator

Generate service × city keyword combinations for local SEO.

Local SEO

Google Maps Embed Generator

Generate a Google Maps embed iframe for your contact or location pages.

Local SEO

NAP Consistency Checker

Compare name, address and phone across your directory listings.

Local SEO

Site Files & Policies

Standard site files and plain-language legal pages, generated in seconds.

Ads.txt Generator

Format an ads.txt file listing your authorised ad sellers.

Site Files & Policies

Security.txt Generator

Generate a security.txt so researchers can report vulnerabilities properly.

Site Files & Policies

Humans.txt Generator

Create a humans.txt crediting the people behind your site.

Site Files & Policies

Web App Manifest Generator

Generate a manifest.webmanifest for installable web apps.

Site Files & Policies

Browserconfig Generator

Generate browserconfig.xml for Windows tile icons.

Site Files & Policies

RSS Feed Generator

Build a valid RSS 2.0 feed from your site and item details.

Site Files & Policies

Podcast RSS Generator

Generate an Apple-Podcasts-ready RSS feed with iTunes tags.

Site Files & Policies

Cookie Consent Banner Generator

Generate a lightweight cookie consent banner in HTML and JS.

Site Files & Policies

Privacy Policy Generator

Generate a plain-language privacy policy tailored to your answers.

Site Files & Policies

Terms & Conditions Generator

Draft terms and conditions for your website and its tools.

Site Files & Policies

Disclaimer Generator

Generate general, affiliate, earnings and professional disclaimers.

Site Files & Policies

Cookie Policy Generator

Generate a cookie policy that matches the cookies you actually use.

Site Files & Policies

Outreach & Social

Templates and link builders for promotion and outreach.

Outreach Email Generator

Personalised outreach email templates for guest posts, links and local SEO.

Outreach & Social

Social Share Link Generator

Build share links and buttons for Facebook, X, LinkedIn and more.

Outreach & Social

Domain Name Generator

Brandable domain name ideas from your keyword.

Outreach & Social

UTM URL Builder

Build campaign URLs with clean, consistent UTM parameters.

Outreach & Social

Everyday Utilities

Small, fast helpers that come up in everyday SEO work.

URL Encoder / Decoder

Encode or decode URLs and query strings safely.

Everyday Utilities

Case Converter

Convert text between lowercase, UPPERCASE, Title Case, slugs and camelCase.

Everyday Utilities

QR Code Generator

Generate scannable QR codes for URLs and text, fully offline.

Everyday Utilities