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Keyword Wrapper

Google Ads match types are controlled by punctuation: quotes for phrase match and brackets for exact match. This tool wraps whole keyword lists in seconds, so you never format hundreds of rows by hand in a spreadsheet again.

Use the tool

How to use the Keyword Wrapper

Paste your keywords, one per line, and choose which match types to generate.
Adjust any optional settings to match your page, business or campaign.
Click the button to generate your result instantly — nothing is uploaded; the tool runs in your browser.
Copy the result, or download it as a file where that option appears, and paste it into your site, document or campaign.

Frequently asked questions

What do the symbols mean?

Plain text is broad match, "quoted text" is phrase match, and [bracketed text] is exact match in Google Ads.

Can I get only exact match?

Yes — pick 'Exact only' in the match types dropdown.

Does it change my keywords?

No, it only adds the punctuation around each keyword exactly as written.