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UTM URL Builder
UTM parameters tell your analytics exactly where each visitor came from — but only if they are consistent. This builder assembles campaign URLs with tidy, lowercase parameters so your reports stay clean.
Use the tool
How to use the UTM URL Builder
- Enter the landing page URL and the campaign values.
- Adjust any optional settings to match your page, business or campaign.
- Click the button to generate your result instantly — nothing is uploaded; the tool runs in your browser.
- Copy the result, or download it as a file where that option appears, and paste it into your site, document or campaign.
Frequently asked questions
What are the standard parameters?
utm_source (the platform), utm_medium (the channel type), utm_campaign (the campaign name). utm_term and utm_content are optional extras for keywords and ad variants.
Why lowercase everything?
Analytics treats Google and google as different sources. The builder normalises case and replaces spaces so your data stays clean.
Where do I use the result?
In ads, emails, social posts, QR codes — anywhere you link to the page and want the visit attributed correctly.